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Coachella: Secret Shows
How to Find the Secret Shows at Coachella 2007
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Every year there is talk of "secret shows" connected with Coachella. Rumors of these secret shows generate a lot of buzz and speculation, but to be honest, most rumors of "secret shows" at Coachella, are just that - rumors.
At Coachella, there aren't really any "secret" shows, but every once in a great while there will be a "surprise" last minute, big-name addition to the lineup (like Beck in 2004). But outside of the festival is a different matter...
It's likely that most bands playing Coachella would like to get in a warm-up gig just before Coachella... especially the big "reunion" acts that Coachella seems to draw every year. However, in order to play Coachella, bands are typically required to sign a contract that states they cannot play in the LA area in the time period before and after Coachella, in order to keep their Coachella appearance "exclusive."
But there ARE some exceptions. A music venue called The Glasshouse in Pomona, CA will sometimes host popular Coachella acts just a day or 2 before the festival. Because of Goldenvoice's special relationship with the Glasshouse (it's also the only non-Ticketmaster place to buy Coachella tickets) these are the only "official" secret shows.
Sometimes other Coachella artists will play small shows in Los Angeles shortly before the festival, but because of their agreement with festival organizers, these have to be "secret" shows... not open to the public, and often promoted by a sponsor or a radio station. An example would be last year's secret show by Gnarls Barkley at The Roxy. I believe Madonna also played a secret show shortly before her Coachella appearance last year.
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